Commanding Business

This is Mike Michalowicz’s second visit on the Commanding Business podcast. During this episode, we announce the release of and have an in-depth conversation about his new book, Surge: Time the Marketplace, Ride the Wave of Consumer Demand and Become your Industry’s Big Kahuna. Mike describes why companies who want to succeed need to commit to a niche and then master it to attract customers, why a general practitioner doesn’t experience the same surge as a specialist and why he vows to eradicate entrepreneurial poverty.        Key Takeaways: [1:00] A reader’s question led Mike to write a book to help businesses find explosive growth by correctly timing the market. [3:55] Mike describes the process of selecting a narrow niche and identifying its potential. [4:29] In his personal mission to eradicate entrepreneurial poverty, Mike identified bookkeeping as the niche with the most potential. [6:16] How to overcome a scarcity mentality when picking a focus. [10:39] S is for Separate. When clients are selective the