Biztalk Radio's Podcast

Willie Sutton was a prolific bank robber. When asked why he did it, he commented, “That’s where the money is.” The same can be said about why you should be selling into big companies… they have the money. But just like banks, corporations have their points of entry locked down. Jill Konrath has cracked the code and taken the mystery out of selling to corporate behemoths. She shares her insights from her bestselling book, “Selling to Big Companies” with BizTalk Host Jim Lobaito.