Thedrum

The path Hilary Craven, CMO of Red Tettemer O’Connell and Partners (RTO+P), has taken has been filled with interesting and unique opportunities — and paved in industries that are notorious for being “boys clubs”: action sports, entertainment and music. However, Craven has always been well-grounded and is a fan of finding, working with and nurturing talent first. Both men and women have been part of her story — including 72andSunny’s John Boiler and legendary experimental filmmaker Stan Breakage — but mentoring talent, especially helping women find their most authentic selves, drives Craven. Craven places a great premium on a childlike, beginners mentality to get to the heart of not just what’s relevant, but what’s powerful. That notion follows her perspective on career — and how being a rookie, in the form of working as an admin or PA, mixed with hustle, can tee people up to be better leaders in the industry due to understanding, learning and empathizing with other people’s positions. Deeply into the exp