Thedrum

For Pam Fujimoto, executive creative director at Wongdoody LA, the headline quote permeates her point of view — and there are myriad practical reasons why this is so obvious. You can’t fake your way to client success. You can’t fake something that resonates with consumers. To that end, Fujimoto self-professes that she “geeks out” on learning everything possible about a client. Just ask Coffee Bean and the other clients who rely on WongDoody’s talent, perspective and focus. Focus is a big part of Fujimoto’s back story. A devotee of Pacific Northwest creative legend Tracy Wong, she made it clear to him that this was going to be her first agency gig. His advice? Direct encouragement. You’ve got the skills, but get the book in order. Undaunted, Fujimoto, a University of Washington graduate, did just that — and after a stint at Art Center in LA, Wong hired her, saying that it was the best book he’s ever seen. Like Wong, Fujimoto is direct — but always fair — and it’s all meant as a way to not waste time and u