Thedrum

In our first live taping of Exceptional Women Out West, at the WPI North America meeting in Portland, we were pleased to include three truly exceptional and interesting advertising professionals. Lori Bartle, president of MeringCarson in Sacramento, Mary Knight, ECD at Hydrogen in Seattle and Andeen Pitt, partner at Wasserman and Partners Advertising in Vancouver joined us on stage and shared a great deal of wisdom and perspective on their work, lives, the state of the industry — and there was plenty of candor to go around. Battle shared a story about how she was perceived as “arrogant” — when, in fact, it’s likely her Midwestern roots, steeped in pragmatism was misconstrued. Knight discussed the importance of relevance and how extra cheese flavor on a Doritos chip made her realize this was the case. Pitt weighed in on the vitality of inclusion and how we, as an industry, should be talking more about it and including more people in the abundance the marketing industry creates. The conversation also include