Thedrum

Dulari Amin, the president and co-founder of “Innovations Company” Phenomenon, based in LA with an office in Chicago, sees innovation happening faster than ever, and it’s her company’s job to help foster it for good. Phenomenon deals with brand, UX, digital and cultural innovation issues, and wants to use the latest innovations to benefit those who need it most. As the head of it, Amin thinks about women’s safety issues, healthcare and diversity – big ideas but ones that need innovative solutions. She believes that we, as a society, are inundated with social media and digital interference and that we don’t need to be tied to our devices. “It’s good to be quiet…to take some time off,” she said. That said, she is a driven individual, one who would encourage women not to give up, to keep on a career path and don’t plan so far in advance when to have children and when to drop out of the workforce. She believes men should support families too and that diversity means having a balance of men and women. Comi