Thedrum

For Jamie Gutfreund, global CMO for Wunderman, the word “yes” comes up frequently. Yes to learning from and engaging youth. Yes to inspiring her team to achieve their goals. Yes to being an energetic force, exuding positivity every step of the way. But, crucially, the word “no” matters too. As life and work can get into overdrive quickly, the ability to say “no” is critical.” I've always been a, ‘Yes, I can do it. I'll get it done’ person. It's where my superpower comes out with energy, but you got to learn to say no.” Another aspect that belies Gutfreund’s manner is that of being uncomfortable. She is comfortable with being uncomfortable, because it helps her think of new routes to success. Her move to Wunderman seemed, on the surface, an interesting choice after time at places like Deep Focus, The Cassandra Report and Microsoft. But she saw something in Wunderman that made sense, crucially, for her. This isn’t cognitive dissonance, but rather a holistic way to keeping outside the bubble of the expecte