Thedrum

Any great conversation about advertising in Southern California, on some level, has to include Lee Clow. This six-degrees thing seems to permeate the area though, for Margaret Keene, executive creative director at MullenLowe in Los Angeles, it squarely landed at one-degree of separation. The ad legend popped up on Keene’s TV screen when she was a teenager. Presenting storyboards to Porsche executives on a cable access channel (this was the mid-80s), Keene really liked the work, thought Clow was cool and was hooked, realizing that advertising and creativity was what she wanted to do. Fast-forward from groovy cable access TV — Keene kicked off her career working for Clow as an assistant and then spent her early creative days at TBWA\Chiat\Day (the TBWA part of the equation arrived in the 1995 merger) as art director, ACD, CD and then, ultimately, group creative director. After a close-to-4 year stop at Saatchi & Saatchi LA as executive creative director, Keene made her way from Santa Monica, south to El Segu