Thedrum

Occupying the unique space between brands, technologists and creative can be an interesting place — and uncomfortable for some. For Pam Scheideler, chief digital officer of Deutsch, it fits like the glove. Though a technologist at heart, Scheideler understands the machinations of each segment and has an innate ability to bring right- and left-brain people together for the common good, especially when it benefits a brand and CMO. In fact, one of Scheideler’s key strengths is her ability to teach marketers — one CMO remarked that whenever she talks, there is always something new that she learns. High praise indeed, but a trait that comes with years of agency experience and perspective and her willingness to never hold anything, especially knowledge, back. A graduate of the University of New Hampshire with a social work degree, Scheideler went the public path out of school, but found the siren sound of the dot-com boom too enticing to ignore. That said, she firmly believes that technology and the internet are