Thedrum

For Nicola Mendelsohn, Facebook’s VP of EMEA, there is no shortage of energy or optimism. Beginning her career at BBH in London, Mendelsohn is a force to be reckoned with, relentlessly espousing the gospel of getting out there and “making more stuff”. She also believes that we shouldn’t be afraid to fail and that “done” is much better than “perfect”. Inspiration is all around Mendelsohn — from her experience in South Africa with small business owners who built their businesses on Facebook to her children from whom she learns every day, especially as it relates to their adoption and use of technology. Moreover, her contributions, as co-chair of the UK government’s creative council, gives her a front row seat to the challenges of change and allows her to continually advocate for the creative industries An advocate of doing things that one is afraid of, Mendelsohn, one of the co-editors of The Drum’s special Cannes issue with Sheryl Sandberg and Mark D’Arcy, feels that being out of one’s comfort zone is th