Thedrum

It seems clear that Danielle Trivisonno Hawley, chief creative officer, Americas for Possible, was destined to build a career that involves words. One of the core foundations was built years ago through failure — kind of. In “failing” a writing portion of a test as a youngster, she found out that “boring questions lead to boring answers” (the story is gold). Another brick in the wall was her love of creating stories, even from an early age — where she, like her work today, enlisted people to help make her stories come to life. But the words were (and are) the thing. They matter. It’s her love affair. The ability to use words artfully to articulate emotion is what breeds authenticity. Additionally, a competitive streak and team ethos, borne from being a competitive soccer player, has helped put it all into creative overdrive — and it makes sense that iconic work paved her pathway. When she first heard and saw the iconic Nike “If You Let Me Play” work, written by Janet Champ, she knew that the creative world