Thedrum

Retail became the first love of Debby Reiner, CEO of Grey New York. Instead of bedtime stories, Reiner wanted her dad to tell her about the new accessory inventory and executive committee. So it’s no surprise that she leads one of the top agencies in the city. In her mind, at this moment in time, Reiner believes that we should be placing a premium on togetherness — and that is reflected in how brands approach their own station in society. Additionally, applying some focus, rigor and simplicity in the work is key. In fact, overcomplicating the work doesn’t help a brand or agency’s identity and can hold both back. Holding back is another issue, Reiner believes, for women in the industry. Success, she says, “can be a little bit scary,” but experience and trusting instincts can help get over the barrier and take women to great heights in the business. Part of that process, and a must in Reiner’s eyes, is to raise ones hand — but also listen more than one talks. From there, a voice can be found and make a signi