Thedrum

Kristina Prokop, co-founder and executive vice president of special ops at Eyeota in Berlin, has come a long way since growing up near Niagara Falls, New York. After graduating with a biology degree and moving to San Francisco, Prokop gravitated towards the adtech space. Blending science and advertising with international business landed her in Germany where she has lived for seven years, running Eyeota, a company that provides marketers with the data to reach audiences online and helps them understand customers as humans, not just numbers. Proving Eyeota could work across three continents was not only a real challenge but also her most significant victory. She gets her can-do attitude from her family – a determined grandmother who graduated from law school in 1927, one of the few women to do so, and two strong parents, including her father who came to the US from Germany when he was 19. Though her job is demanding, she tries to keep things in perspective and have a sense of humor, which helps a lot consid