Thedrum

WFA CEO & Mastercard CMO talk global brands & voice commerce

Informações:

Sinopsis

Join Mastercard's CMO and the chief executive of the WFA as they share results from the largest voice commerce research conducted to date focused on users thoughts and experiences of voice assistants. This session will address the implications of the research results for global brand owners as well as announcing an exciting new global initiative for clients looking to increase their knowledge and influence in this area. Speakers include: Raja Rajamannar, WFA President & Chief Marketing & Communications Officer and President Healthcare, Mastercard Stephen Loerke, WFA CEO Frederic Colas, Co-Founder and CEO, Fast-up Partners Moderated by Jen Faull, brands editor of The Drum