Bai Banking Strategies

Generation Z may have grown up as digital natives, but when it comes to banking, they’re not just about the technology. A recent BAI Banking Outlook survey shows that Gen Z also likes to get face-to-face financial service and advice, and for a generation that freely shares so much information about their daily lives, they want a surprising amount of privacy when it comes to their finances. ​Karl Dahlgren, managing director of research at BAI, tells us more about the emerging financial habits and preferences of the generation that’s America’s youngest and, at 90 million strong, its largest.