Bai Banking Strategies
20.07 - Bank customers want an emotional connection
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:20:44
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Sinopsis
Banks and credit unions want very much to be the go-to source for their customers’ financial services needs. The key to landing that role is establishing a strong and lasting connection. Anson Vuong, managing partner at Gallup, discusses recent research that suggests many financial services organizations are underplaying the emotional side of making that connection.