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In this episode of "Behind the Scenes," Barbara McGloin interviews Benjamin Royce, head of Performance Data Science for global agencies at Google. They discuss storytelling's persuasive power, how data can complement it, and how to use them both to persuade in your career. Barbara McGloin is the associate director of Career Development at Columbia University's School of Professional Studies. "Behind the Scenes" is a podcast series featuring interviews with professionals discussing provocative career-related topics to set the stage for students.