Disrupt Yourself Podcast With Whitney Johnson

My guest today is Marisa Thalberg, Chief Marketing Officer of Taco Bell, founder of ExecutiveMoms.com, and listed as one of the top 25 Most Influential CMOs in the World by Forbes. The idea of “playing where no one is playing” appears to be second nature to Marisa. While a student at Brown University, Marisa actively sought out development opportunities, even going so far as to call up New York City communication companies to tell them that she wanted an internship. By graduation, Marisa had cultivated a resume interesting enough that she was noticed by the marketing agency Saatchi & Saatchi.   Takeaways from this Episode: Do you lack a support group? Create it. See a void in TV programming? Produce it. Marisa Thalberg was unafraid to play where no one was playing and created many of her “next” opportunities. We often discuss executives that come in and “save” failing companies or brands, but sometimes your greatest challenge is figuring out how to keep an already successful endeavor successful. Think ab