Disrupt Yourself Podcast With Whitney Johnson

My guest today is Chester Elton, the New York Times bestselling co-author of The Carrot Principle, which has sold over 1.5 million copies to date. He has been described by the Toronto Globe and Mail as “an apostle of appreciation,” a moniker which he has whole-heartedly embraced. Coming from an athletic and competitively-minded family, Chester has always seen value in recognizing individual accomplishments. While selling televisions in New York City Chester was given the opportunity to work as a recognition program salesman to pharmaceutical companies, a service he felt was not only necessary in the corporate world, but noble. Chester soon approached his boss about a potential way to increase sales: write a book. If their company could be seen as a “thought-leader,” clients would come to them, hopefully in droves. His boss was very excited about the idea, but there was a catch: he wanted Chester to write the book. “He goes, ‘I love that idea.’ He says, ‘Write the book.’ And I said, ‘Kent, you give me these c