Peter Lorimer Podcast

Greetings and welcome to the Real Estate Entrepreneur Podcast, I am your host Peter Lorimer, former hit record producer, now host of the show Stay Here on Netflix and owner LA’s most creative boutique real estate firm, PLG Estates. The real estate industry is growing more and more vanilla as the years progress. As digital and data grow bigger, creativity and personal interactions begin to decrease. And I'm almost thankful for that. Because now, there's room for creative, entrepreneurial real estate agents to create their mark on all of the vanilla that's permeating the industry today. And it begins with your Unique Value Proposition. What is your UVP? For example, when I started, I had a very small niche. People in the music industry, then it eventually spanned to creatives. That's a key piece of PLG Estates Unique Value Proposition. Go out there and research and discover everything you can about Unique Value Propositions and work towards what yours is. We don't sell houses, we sell trust. It's never