Biztalk Radio's Podcast

One of the challenges company presidents face is maintaining the balance of having an effective sales force that is also efficient. Having made it through the Great Recession, this issue is back on the table due to rising sales costs. Jim Lobaito, BizTalk Host, invites Jonathan Farrington, one of the leading sales strategists, back to share insights from his recent article in Top Sales World Magazine, “The Future of Professional Selling - There is No Way Back Now,” and to discuss Jonathan’s predictions for sales over the next 3 - 5 years.