Leigh Martinuzzi

Indistractable Nir Eyal is the author of the international bestselling book, Hooked. A book that highlights how successful companies create products that people can't put down. As a lecturer and behavioural designer and having spent a decade researching the psychology behind habit-formation he understands not only how we become hooked but also how we can unhook ourselves. His next book, Indistractable is a guide to combat our addiction to technology and regain our attention so we can once again choose our life. Choosing traction over distraction. This is an enjoyable conversation with Nir Eyal, I hope you enjoy. Guest Bio Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.” Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hook