Google Partners

Recent episodes of our podcast have talked about positioning, seasonality, landing pages, and digital assistants. With the complexity and fast-paced evolution of many topics in marketing, it’s easy to forget that so much of what we do all comes down to words. There’s a lot riding on our ability to find the right message at the right time for any audience we’re reaching. If we’re going to succeed, we need to create or curate copy that sparkles, engages, convinces—and converts. The good news is that like many skills, good writing can be learned. So this episode, we’re excited to welcome one of the best teachers around: Joanna Wiebe. Founder of Copy Hackers, Joanna is a highly sought after conversion copywriter who has worked with clients as diverse as brick-and-mortar stalwart, Tesco, and digital native, Nectar Sleep. A globe-spanning speaker, Joanna joins us to share techniques that make words work harder. Guest - Joanna Wiebe, Conversion Copywriter The original conversion copywriter, Joanna Wiebe is the c