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When I was working with Timeful -- the productivity app co-founded by behavioral scientist and Love Your Work guest, Dan Ariely -- we had a great feature. You could put todo items on your calendar. You could estimate how long a todo item was going to take, and then you could drag that todo item onto your calendar. It would be right there on the timeline, along with any other events you had planned for the day. This todo-items-on-calendar thing was a handy feature. It makes sense, really. Too many of us have a todo list a mile long. We know what we intend to do, but we have no idea when we’ll actually do those things. When Timeful built this feature, and I finally got to use it regularly, I made a discovery. We’re really bad at estimating time. It shouldn’t have been a surprise. Our vision is distorted by our “time worship.” Our perception of time is warped My own faulty time estimates went both ways. I might think it would take me less than fifteen minutes to respond to an email. I’d be shocked to discover t