Dynamic Business Women

Kate Toon is an award-winning SEO copywriter and SEO consultant with almost two decades of experience in all things advertising, digital and writing. Originally from the UK but now based just outside Sydney. She has worked with big brands such as eHarmony, Curash and Kmart.   She’s helped countless small businesses produce great content and improve their copywriting and SEO. Kate is also the founder of The Clever Copywriting School and The Recipe for SEO Success eCourse, as well as co-host on the Hot Copy Podcast. She presents the Write for Business show for the Dale Beaumont’s Brin.ai app and recently launched The Copywriting Conference – Australia’s first dedicated Copywriting Conference.   2.20 Here Kate shares her top tips if you struggle to be a great copywriter 5.27 Understanding copywriting for SEO - and the key factors 7.10 The art of storytelling - is this just another fad or does it really work? 10.25 SEO is constantly changing, and there is so much information out there on it… but how do know what