An Interview With Melissa Llarena

Meet Paul Musho. Paul was my client, a former GE executive who took a leap to become a franchisee, use his transferable skills, and grow his cryotherapy business. He had previously worked for thirty years in big corporate conglomerates, including Union Carbide, Krupp, Emerson, and GE. During this time, he did everything from engineering, sales, development, operations, and general management, and also during his tenure, I had the opportunity to coach Paul. When GE left New Jersey (NJ), USA in 2017, he decided to pivot and start his own business and use literally everything he had learned in his 30 years of work experience including its best-in-class practices and leadership methods! Paul started out as a client going to cryotherapy in 2015 to help with pain from working out and wanting to play as much golf as he could. Cryotherapy allowed him to do this as the pain was reduced after each workout and allowed him to play quicker after a workout. As a happy cryotherapy customer, he decided to make cryotherapy hi