The Leadership Japan Series By Dale Carnegie Training Japan

Longevity In Business In Japan   Longevity means a lot in Japan.  People who are risk averse like the fact your company has been around for a long time. They know there is a certain degree of track record there.  They sense you are stable, predictable, credible, reliable – all indicators that you are a low risk choice of business partner.  If you are a new entrant how does that work for you?  You have no track record, no credibility, nothing to reduce the risk of having you as a potential supplier.   Your firm may be new to Japan, but perhaps you have an established track record in your own country. I previously ran an Australian bank here in Japan and that company had been around for 150 plus years.  We leveraged that track record here in Japan to establish the levels of trust we needed.  That was our longevity to satisfy Japanese buyers.   In the case of Dale Carnegie Training, we always talk about the fact that we started 106 years ago in New York and 55 years ago in Japan.  We do this to show we are relia