Digital Disruptors

Show Notes [00:21] Thank you to all the listeners who sent us feedback. [01:00] Today's topic - tools for digital marketers [01:40] We're going to give the top 9 tools we use at Ubrik to make our jobs easier [01:55] Ghostery is a tool created to give users an ad-free, more private, faster-browsing experience but we use it to understand what apps, plugins, and scripts running on a website. It tells you everything that's running in the background. We use this so we don't have to waste our client's time by asking them questions like "are you running Google analytics," especially since they sometimes don't know the answer and have to check with their IT/web developer. [03:45] Google Tag Manager (GTM) helps marketers do things like add analytics and tracking scripts to a website without having to get an IT/web developer to update the website manually. All you need is a one-time effort from your developer to install the GTM code snippet on your website. After that, you can do everything yourself via the GTM interfa