Women Who Swaay Podcast
How Jordana Kier Was Able to Raise $1M in Seed Funding Without Any Data, Customers, or Even a Product
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:46:49
- Mas informaciones
Informações:
Sinopsis
Kier was having a casual back-and-forth with her then-boyfriend-now-husband about what frustrated them as consumers, respectively, and her emphatic response was tampons.“You’re thinking to yourself, ‘I’m on top of most of my sh*t, but this always catches me by surprise’ and why? It’s the one predictable thing that I know is going to happen to me every month.” Nobody was talking about tampons two years ago, which is when Kier came up with the idea for 100% cotton tampons with complete ingredient transparency emerged. She was going to business school at Columbia when she came up with the idea for Lola, and from there, took “this weird detour in a passion that [she] didn’t even know she had.” As it is, there’s so little transparency in the general feminine care industry, so Kier chose 100% cotton as the material because cotton is a natural fiber that is easy to understand. Having casually mentioned the idea of a subscription-based tampon company at school, she was basically laughed out of class. So for her, taki