Get A Street Smart Mba With Sarah Shaw

Seriously? Who gets Dreamworks as their FIRST client?In 2009, Abby decided to take the entrepreneurial plunge with her first client DreamWorks and never looked back. Abby Endres is the founder of LIFT, a marketing and advertising agency that specializes in sports, entertainment, attractions and lifestyle marketing. LIFT’s main objective is to help brands deliver increased revenue and attendance through custom ad campaigns and activations. Abby and I dive into how she left the corporate world to start her own agency and landed one of the world’s most famous and loved companies as her first client. This got the ball rolling and she’s never looked back. Abby shares some of her early rookie mistakes and how she learned from them to make her the best as what she does.   Abby knows that you’ll get knocked down from time to time, but it’s how you get up that makes the difference between today and tomorrow. See acast.com/privacy for privacy and opt-out information.