Marketing 4.0 Gary Kaskowitz Mba Phd

Have you ever wondered why the intangible value of a product or experience is such a powerful motivator in our consumption? This week Gary is joined by Mike Wittenstein of MikeWittenstein.com. Mike is an “Experience Designer” and he talks with Gary about how experiences improve a brand. Hear the difference between authentic and plastic experiences […] The post Marketing 4.0 – It’s an Experience Economy appeared first on WebTalkRadio.net.