Magic Keys Radio

We're Magic Keys Radio, giving nonprofit organizations the "magic keys" to unlock the secrets of marketing their good cause. Whether it's writing a newsletter or a fund raising appeal, the Magic Keys hosts bring you the latest (and most fun) strategies to bring your donor communications to life. In this episode, Nonprofit Marketing Guide's Kivi Leroux Miller and Claire Meyerhoff host a lively discussion about one of their favorite topics -- Nonprofit Writing. Their guest is fund raising specialist Sam Caldwell, who has been on the front lines of fund raising for more than two decades. Sam believes in "writing with the audience in mind" -- and has done just that in his long career. Sam has been Director of Planned Giving at The Children's Hospital of Philadelphia and Director of Advancement at Wilmington Friends School. He now helps hundreds of small, medium and large Nonprofits as President of The Planned Giving Company. Sam is going to share his knowledge about writing and producing fund raising material