Foodnavigator-usa Podcast
Soup-To-Nuts Podcast: The rise of ‘ethical claims’ and their marketing potential across categories
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:22:38
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Sinopsis
Consumer demand for products and companies that “do good” – such as donate a percentage of sales to a non-profit, follow environmentally friendly practices or meet religious needs – continues to rise and in doing so illustrates that doing good is not only good for the community and company moral, but it also is good for business.
