Foodnavigator-usa Podcast
Soup-to-Nuts podcast: Campbell & Land O’ Lakes share strategies for meeting sustainability demands
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:19:12
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Sinopsis
Shoppers increasingly are making purchasing decisions based on how sustainable they perceive a product, brand or manufacturer to be, but as recently published research from Nielsen notes the consumers’ definition of sustainability is amorphous – making it difficult for brands to meet their demands, unless they proactively take control of the conversation.