Well Made

75 Launching a New Unboxing with Ollie and Lerer Hippeau

Informações:

Sinopsis

We first spoke to Ollie in 2017, less than a year after they launched. Gabby Slome was on the podcast talking about building a brand on great ingredients and an innovative model for shipping ready-to-serve, refrigerated dog food. Now, two years later, Ollie is scaling to keep up with their growing customer base. When launched, Ollie was shipping their human-grade dog food in single-use plastic trays. As their customer and canine base grew, they got the customer feedback they needed to scale and adapt their initial packaging experience. Last week, they launched a totally revamped packaging suite that uses less plastic and takes up less space. Now, food is shipped in vacuum sealed film packs and customers can store the meals in the newly designed, reusable Pup-tainer for freshness. This fresh start for Ollie was over a year in the making. On this episode, we’re talking to Nancy Walton, Ollie’s Senior Operations Manager about the serious supply chain strategy behind this exciting milestone and their new packagin