Well Made

A mechanical engineer by trade, co-founder Adam Simone worked for medical technology companies before bootstrapping his sustainable razor brand, Leaf Shave. After the acquisition of his first company, and a year of product refinement, Adam took his experience creating medical-grade tools to develop the refillable, plastic-free Leaf razor. Leaf Shave’s hero product combines the form factor of a disposable cartridge shaver with the durability of a double-edge safety razor. Adam still works for a surgical tech company but hopes to take Leaf Shave full-time, for now, he’s focused on creating great facial instruments and growing the small consumer brand on its own strength. On this episode, Adam talks about making well-designed tools (3:21). Adam tried to shoehorn a consumable business model — it didn’t work. He shares how he and his co-founder Adam Hahn found value in a focused core product (10:30). Adam talks about building brand loyalty (12:32) and innovating distribution strategy with retailers, like Package F