Well Made

Most runners don't end up on a Wheaties box or an Olympic podium. Most runners squeeze in their workout before coffee or after work. Those are the runners that Tracksmith is made for.Tracksmith has garnered a lot of attention for being the “anti-Nike,” but that certainly doesn’t mean that their customers aren’t serious about the sport. Founder Matt Taylor is on the podcast to share how Tracksmith not only captures the Amateur Spirit — they glorify it. In fact, that subdued, inviting, honest brand image is one that they hope will survive 100 years. From the photography to the product offering, every decision is forward thinking. They are strategizing for the marathon, not the sprint.Listen in to hear how Tracksmith’s passion for honest photography has paid off, how they’ve used their Boston retail space to become a leader in the running community, and how they stay focused on the long term.Find links, images, and show notes on the Lumi blog.