Well Made

At first, Magic Spoon may sound like a tough sell, but there are a few reasons why people are buying it. Nutritionally, it's more in line with a protein bar than a cereal. It's made for adults, but aesthetically it channels a childlike nostalgia. And even at $10 a box, per gram of protein, it's a pretty good deal. This isn't the first time Gregory Sewitz and his co-founder Gabi Lewis have taken a gamble on a tough-sell protein. With their first company, Exo, they sold cricket flour protein bars. They learned a lot about regulatory challenges and supply chain complexities, then sold that company and tried their hand at cereal. High protein, low sugar, delicious, brightly colored cereal.As Gregory plans ahead for a future on grocery store shelves, he's sharing everything they've learned in the first six months since launching.Find more links and images from this episode on the Lumi blog.