China Paradigms

Matthieu David interviews Guillaume Rué de Bernadac, Founder & CEO at Académie de Bernadac. Etiquette is a tool that any person should possess whether they use it in professional interactions or social ones. In China, royal etiquette is a subject of interest and more and more people are enrolling for courses. How does Académie de Bernadac service the need for royal etiquette on the Chinese market? How do they market their service and how are the courses structured? Find out the answers to these questions and many more by listening to the interview. 0:15 Guest introduction 2:30 Académie de Bernadac - a brief company presentation 5:10 What prices and services does Académie de Bernadac offer? 8:03 More details about the size of the company 10:28 Royal Etiquette classes - why clients may enjoy them for different reasons 13:54 Why is Tier 1 of royal etiquette the most popular set of classes? 15:33 Adapting to the Chinese market - how have the lessons changed to accommodate Chinese culture? 19:00 Selling luxury -