China Paradigms

Matthieu David interviews Matthieu Rochette-Schneider, Greater China General Manager at centdegrés. Building a brand in China might look like a very different process than the way brands are built in the West. But there are many businesses in China that were very fortunate to have the veteran brand builders from centdegrés on their side. They've been in China for more than a decade and if you ask anybody from centdegrés if they are a French agency or a Chinese agency you will get the inevitable response: "centdegrés is centdegrés". Let's find out why in this new China Paradigm interview. 0:15 Guest introduction 2:11 centdegrés - a company history 3:15 centdegrés - current company size in China 5:48 7 years in China - how many brands trust centdegrés their business? 7:47 An adventurous mind - branding came early to China thanks to centdegrés 9:19 China - a reasonable size of centdegrés 12:00 The centdegrés approach to branding 14:37 Managing the core of the business - Creativity 18:58 The centdegrés work pro