China Paradigms

Matthieu David interviews Philippe Ricard, Founder of La Creperie in Asia. The restaurant business in Asia and all around the world took a big hit with the coronavirus outbreak. But there are some places that can survive anything. La Creperie is a well-established brand in China, Vietnam, and Hong Kong because of its longevity on the market and its originality when it comes to creating an atmosphere. Find out how La Creperie came to be and why it is succeeding in this China Paradigm interview. 0:15 Guest introduction 2:23 La Creperie - a brief history and current situation 4:32 The La Creperie locations throughout Asia 7:07 The coronavirus outbreak impact - advice on re-opening restaurants 8:57 First actions taken when closing the restaurants 11:31 Will adding a delivery service affect the La Creperie brand? 14:12 The New Normal - how to make a comeback after the outbreak 20:08 La Creperie - how it all started 22:52 Before La Creperie - ideas that did not make the cut 26:24 From 2007 to the present day - an