China Paradigms

Matthieu David interviews Lucas Englehardt, founder & CEO at xixilab. Hard work pays off. At least this was the case for Lucas’s first business which was food delivery. Using flyer marketing he’s managed to grow it into a sizable business and then eventually sell it to a German company for a great deal. Now Lucas Englehardt is focusing on the dental care market and has been successful in building xixilab into a profitable business in China, in a country that has a powerful public healthcare system. But what products does xixilab sell and what marketing strategies does it employ to generate revenue? Let’s find out in this new China Paradigm podcast. 0:15 Guest introduction 3:13 Story Time: Why xixilab? 7:21 Customizing and Remixing - how xixilab develop their product 11:03 How to maintain product quality while going through the approval process 13:00 Supply and Demand - how xixilab keeps its prices low 16:19 The state of the market - how privatized is teeth care in China 18:16 How does xixilab market direc