Blackbaud K-12's Get Connected Podcast

What if I told you that packaging existing expertise and materials into a compelling gated content offer could create an admission pipeline that yields a collective thumbs up from your school’s board?   What if the offer produced stats this:   628 downloads -> 194 admissions leads -> 27 enrolled students   Am I correct to assume you’d say, “sign me up, teach me how to do that!”?   If I’ve guessed right (and I certainly hope that’s the case), then let me introduce you to Tannika Wester, Director of Communications, and Luke Chaffin, Content Manager, at , a co-ed boarding & day school in Darlington, GA.   In episode 25 of Blackbaud K-12’s Get Connected podcast, they joined me to share how through the use of content offers, they’ve generated more leads and enrolled students for their school (Note: the stats above are direct results of Darlington campaigns run in 2014-2015).   Before we dive into the episode, let's break down the idea of the “content offer” by starting with these two questions.   While crea