China Paradigms

Matthieu David interviews Liang Sun, CEO at Generate and Board Member at Benelux Chamber in Shanghai. Selling anything on the Chinese market as a foreigner isn’t an easy endeavor since the language and cultural barriers make it difficult to understand how your product fits on that market. Luckily for European companies, the solution to this problem is Generate. But how does Generate help their clients sell their products on the Chinese market? How hard is it to recruit experienced Sales Associates and how does Generate define a successful business relationship? Let’s find out in this new China Paradigm podcast. 0:15 Guest introduction 1:43 Company size and the services Generate provides 5:39 The key is to be flexible - Generate's a business model 7:17 Sales Navigation - Generate's incentive for new clients 9:18 The 3-month plan to generate success 12:28 Exhibitions - are they efficient? 17:02 Sales Associates - recruiting and dealing with conflict of interests 20:32 How does Generate make money? 25:06 Succ