China Paradigms

Matthieu David interviews Renata Thiébaut, Head of Research & Business Intelligence at Web2Asia. The most important foreign online selling brands in China are so successful probably because they had Web2Asia as their ally when they were first starting out on the Chinese market. It takes a lot of strategizing, data accumulation and re-strategizing to be successful on the different Chinese product selling platforms and this will be broken down into details in this new China Paradigm podcast. 0:15 Guest introduction 1:51 Company history and field of work 4:10 Size of business and details on revenue 6:38 Initial vision for Web2Asia 10:57 Case Study: How well was Web2Asia able to sell Jellycat on Alibaba? 16:36 Changing brand strategy was the key to success 24:16 Focusing on the market place - How to drive traffic to your online store 26:14 100% data-driven - re-marketing and re-strategizing 30:12 Strategizing for success - bringing a European brand to China 34:16 The coronavirus outbreak can also have a positiv