Strome Business Minute With Dr. Jeff Tanner

By now, you’ve seen more than a few television commercials with coronavirus themes. Some promote social distancing, others promote home delivery or take-out food, and a few that offer dreams of post-COVID experiences. But should they? A Global Web Index asked if brands should advertise as normal. In the US and globally forty percent said yes while thirty five percent were neutral. But in a second study done by Kantar, nearly eighty percent said they want brands to talk about how the brand is helpful in the new every day life and three of four agreed that brands should inform consumers about how they are handling the situation. Several other studies support consumer openness to virus-related messages, but tread lightly, avoid humor, and definitely do not exploit the virus in any way. To learn more, visit odu.edu/business. This Strome Business Minute is presented by the Strome College of Business at Old Dominion University.