The Ganjapreneur.com Podcast

Dave Peck is the Chief Marketing Officer for KIND Financial, a business offering seed-to-sale software technology to help cannabis companies stay compliant in the evolving marketplace. In this episode of the Ganjapreneur.com podcast, TG Branfalt hosts Dave for an interview just two short weeks after he left an executive position with PayPal to join KIND’s pioneering journey in cannabis compliance. In the interview, the two discuss Dave’s early impressions of the cannabis industry, the historical evolution of social media, how cannabis companies should change their marketing strategies based on which platform they are using, the importance of data collection and self-reflection when running an online marketing campaign, and more. For a full transcript: https://www.ganjapreneur.com/dave-peck-adapting-social-media-marketing-strategies-cannabis-space/