China Paradigms

Matthieu David interviews Guillaume Sergent, founder and CEO at Ailion Golf, a company that offers fashion solutions to golf enthusiasts in China. How did Guillaume get his company off the ground and what are Ailion’s marketing and brand strategies? Find out the answers to these questions and others in this new China Paradigm podcast. 0:10 Guest introduction 3:36 Ailion Golf - company history and size of business 11:03 What is Ailion's product development process? 14:32 Collaboration is key to success - how was the first prototype built? 20:52 It takes the right software to build the right product 24:31 First prototype - financial commitment and other requirements 26:56 Ailion's marketing strategy in China? 30:45 Brand building strategy - payoffs vs giveaways 35:24 Brand recognition - what brand ambassador did Ailion acquire? 39:19 How did Ailion partner with Ctrip? 41:01 Being present makes a difference 43:17 Is being a foreigner in China an advantage when it comes to doing business? 45:15 Ailion's online