Dondiva

 “The winners in this new era will coalesce the right teams and technologies to harness data, more precisely track their efforts, and measure progress to evolve their strategies at the pace of the consumer.” On this episode I run through Salesforce's 2020 Digital Advertising report. Here are my findings:  1. Increased data sources with a single objective: targeting the right audience, with the right message, at the right time.  2. Shared budgets/teams for MKT and AD (Issa merge)  3. Next year, 66% of digital advertising spend will go to Google Search, YouTube, Facebook, and Instagram  4. FB / Google will still dominate video and B2B companies are already ahead of the wave in creating content to serve this audience  5. The numbers matter - You need a DMP (Data mint platform)  6. Leveraging new technologies - VR, Wearables, voice active — over 30% of advertisers are already experimenting in these spaces .. why  “Advertisers expect these NEW technologies will capture more of their audiences’ personal and profess