Strome Business Minute With Dr. Jeff Tanner

I’m Jeff Tanner, Dean of the Strome College of Business at Old Dominion University and this is a Strome Business Minute. Vegans and the lactose-intolerant may find themselves without products called milk if delegate Barry Knight has his way. He’s introduced a bill that only allows milk from an animal with hooves to be called milk in Virginia. Producers of soy milk, rice milk, almond milk, and other forms of milk would have to come up with a new name. The bill requires eleven other states to also adopt similar legislation before it can go into effect but we’d be first. His argument is that dairies are closing or struggling and need protection from confused consumers. Changing the name doesn’t mean those who want plant-based products will change their purchasing habits. Similar protections for animal-based meats were overturned in court, which is where this would end up. To learn more, visit odu.edu/business. This Strome Business Minute is presented by the Strome College of Business at Old Dominion University.